Tasmania makes and grows some of the best products in the world. But what use is that if you don’t get noticed? That’s where design comes in: it’s the face we show to the world.
The growth in inbound tourism and demand for our premier food products is testament to the Tasmanian brand but, in an increasingly crowded marketplace, good design has never been more important. So what qualities do Tasmanian brands project? What is our unique selling point and what is the essence of the Tasmanian brand?
Find out in The Mercury's TasWeekend.