CREATIVE WORK

Brady Michaels is the creative visionary in our partnership. Brady has illustrated and designed books, magazines, catalogues, brand identities and more over a 20+ career in the arts and retail sectors.  Here are some highlights.

Our photography book Signs of Australia: vintage signs from the city to the outback was published with New South Books in 2017 and features more than 500 of Brady's photographs captured during a 40,000 road trip around Australia. Brady also designed and art directed this publication and has since established the popular Signs of Australia Instagram account. He is is currently in the process of designing a dedicated Signs of Australia website and brand identity, which functions as an archive and e-commerce site.

ISLAND MAGAZINE 

In 2012, Dale took on the role of Editor of Tasmania's premier writing and culture magazine. A year later, Brady created a new brand identity and magazine format, upscaling and repositioning the printed magazine in the broader commercial publishing marketplace. He designed and art directed twelve issues, including creating typographical elements, curating the art content and contributing photography and illustration. Brady's brand identity, format and design remains Island magazine's visual template.

   

MELBOURNALIA
2013

I was Creative and Marketing Director for a Melbourne-themed retail store, which represented 50+ local makers and designers. I designed numerous visual identities before establishing a permanent brand identity in 2013, with associated website and online store, collateral and in-house products.